Graded Article 3: Croc of contention, who wins the battle?
Hi guys, it's time for me to post again!
This time, the atricle is about two famous retail companies with similiar brands: Crocodile and Lacoste. Read on to find out more about the feud between them!
http://newpaper.asia1.com.sg/news/story/0,4136,128402-1177365540,00.html
*Starts reflection*
Two companies, similiar in wealth and heritage. Lacoste and Crocodile. Both companies have been around for pretty long, and both companies are rather different in their development. However the most distinct similarity between them is causing tension between the two companies. What is it, you might ask. It is their logo. Apparently, these two companies have a crocodile for their logo. And in truth, this similarity is the exact reason why Lacoste is filing a lawsuit against Crocodile. In fact, these two companies have been fighting for a very long time ever since Lacoste moved into the Asian market in 1960. Time and time again, these two companies have been filing lawsuits against each other, and has resolved their cases by signing contracts. However, this time, the companies fight once again for the same reason. Apparently, Crocodile's logo is rejected as it is too similiar to Lacoste's, but Crocodile is going for an appeal. Win or lose, this battle determines the fate of the two companies. This article may seem a bit unrelated to us because it is just a fight between two companies, but the issue that is dealt with in the article is actually linked to plagarism/ ripping off the intellectual property of others. In this case, the similarity between Lacoste's and Crocodile's logos have caused them to be engaged in a lawsuit that wastes money. This is actually a projection of what will happen to us if we choose to ignore the intellectual property of others.
Taking a close look at what is happening in the modern world, competition among companies are becoming more intense. With more companies to share the profit with, companies have to compete among themselves to get a bigger share. While competition may be intense, the competition between companies are rather friendly, and no underhand tricks are involved. Thus, I think that Crocodile can be considered to be honest.
Personally, I think that even though Lacoste entered the Chinese market with the crocodile logo, I still believe that Crocodile should be allowed to enter the market, since the two companies had agreed on their logo dispute long before this saga. There was no reason for Lacoste to file a complaint against Crocodile, as they had already agreed to the conditions of sharing a crocodile logo long before today. If the issue has already been settled so long ago, what is the point of digging up the old feuds, just to get rid of you opponent?
As I look at the article today, I can only hope that the dispute of this kind will not happen again. After all, there is no need for an argument if companies observe healthy competition, gentlemanly behavior and respect the intellectual property of others. While competition is intense and companies may want ot get rid of each other, I hope that instead of killing each other, the companies can work together to form a better economy for the world. An eye for an eye, makes the world go blind.
(501 words)
This time, the atricle is about two famous retail companies with similiar brands: Crocodile and Lacoste. Read on to find out more about the feud between them!
http://newpaper.asia1.com.sg/news/story/0,4136,128402-1177365540,00.html
*Starts reflection*
Two companies, similiar in wealth and heritage. Lacoste and Crocodile. Both companies have been around for pretty long, and both companies are rather different in their development. However the most distinct similarity between them is causing tension between the two companies. What is it, you might ask. It is their logo. Apparently, these two companies have a crocodile for their logo. And in truth, this similarity is the exact reason why Lacoste is filing a lawsuit against Crocodile. In fact, these two companies have been fighting for a very long time ever since Lacoste moved into the Asian market in 1960. Time and time again, these two companies have been filing lawsuits against each other, and has resolved their cases by signing contracts. However, this time, the companies fight once again for the same reason. Apparently, Crocodile's logo is rejected as it is too similiar to Lacoste's, but Crocodile is going for an appeal. Win or lose, this battle determines the fate of the two companies. This article may seem a bit unrelated to us because it is just a fight between two companies, but the issue that is dealt with in the article is actually linked to plagarism/ ripping off the intellectual property of others. In this case, the similarity between Lacoste's and Crocodile's logos have caused them to be engaged in a lawsuit that wastes money. This is actually a projection of what will happen to us if we choose to ignore the intellectual property of others.
Taking a close look at what is happening in the modern world, competition among companies are becoming more intense. With more companies to share the profit with, companies have to compete among themselves to get a bigger share. While competition may be intense, the competition between companies are rather friendly, and no underhand tricks are involved. Thus, I think that Crocodile can be considered to be honest.
Personally, I think that even though Lacoste entered the Chinese market with the crocodile logo, I still believe that Crocodile should be allowed to enter the market, since the two companies had agreed on their logo dispute long before this saga. There was no reason for Lacoste to file a complaint against Crocodile, as they had already agreed to the conditions of sharing a crocodile logo long before today. If the issue has already been settled so long ago, what is the point of digging up the old feuds, just to get rid of you opponent?
As I look at the article today, I can only hope that the dispute of this kind will not happen again. After all, there is no need for an argument if companies observe healthy competition, gentlemanly behavior and respect the intellectual property of others. While competition is intense and companies may want ot get rid of each other, I hope that instead of killing each other, the companies can work together to form a better economy for the world. An eye for an eye, makes the world go blind.
(501 words)
posted by Wee Ping at
11:40 PM
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home